St. Pauli Streetcore


Freebird Bureau was retained by the Hamburg based Football Club, FC St. Pauli and their merchandising company, Upsolut Merchandising, to creatively direct a high-end tiered capsule collection under the name St. Pauli Streetcore, using the internationally known skull and cross bone logo. The brief included all creative direction, design and production oversight, marketing, and web design. Aside from creating the brand the agency was also retained to use their extensive global to launch and establish the brand with key influencers, stores and press.

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